Businesses and other organizations can use language translation as one way to gain advantage relative to others operating in their respective fields. To do this effectively they must identify ways to use language that their competitors are not using, or perhaps are not using as effectively as possible.
If an organization matches their competitors’ tactics concerning language and translation they stand to keep pace, but not pull ahead.
Organizations often turn their attention to language when required to for operational necessity. Fewer organizations use language strategically to gain advantage and beat their competition. If an organization matches their competitors’ tactics concerning language and translation they stand to keep pace, but not pull ahead.
Every business is different but below are three simple steps to try to identify ways to utilize language competitively:
- Survey/document how your organization is currently using language.
- Observe (as best you can) how your competitors are using language.
- Identify the openings, those places where you’re not at least matching your competition, and perhaps more importantly areas where you can use the power of language where your competitors are not.
Are there ways your organization can use language in 2020 more strategically (or tactically) and gain competitive advantages? We think it’s a question that deserves at least some consideration.